"Strategic thinking is based on the ability to ask the right questions, to imagine the future and to anticipate the possible change in society and the market"
Innovative planning and information systems support strategic management through thorough and efficient decision-making.
Strategic management or strategic leadership, understood as conscious, logically structured action, affects decisions that influence the fundamental direction of a company. They serve the goal of securing the long-term success of the company by developing competitive advantages.
Strategic airport management consists in the day-to-day management task of adapting the entire organization of the company to constantly changing market conditions, meeting the wishes and needs of passengers and airlines as well as many other customer and interest groups, constantly developing advantages over old and new competitors and to develop and use the strengths and capabilities of the company.
Every airport organization needs to make a variety of strategic decisions, each with a long-term impact on the business and the environment. Such decisions must be made on the basis of carefully prepared decision-making principles and agreed with a number of cooperation partners and stakeholders.